Personal Style

Why I’m Moving Away From ‘Fast Fashion’

July 27, 2018
Ghenet Actually || Moving Away from Fast Fashion

I have to admit, I wouldn’t call myself particularly trendy. I never refer to myself as a fashion blogger. More often than not, I call myself a style blogger because that feels more like it fits. A large part of that is because my attitude about fashion and clothing is changing. These days I’m a bit more about investment pieces than I am about fast fashion. I still occasionally pick up things from Zara and H&M, but not big hauls like I used to. Let me explain… 

Ghenet Actually || Moving Away from Fast Fashion
Ghenet Actually || Moving Away from Fast Fashion
Ghenet Actually || Moving Away from Fast Fashion
Ghenet Actually || Moving Away from Fast Fashion
Ghenet Actually || Moving Away from Fast Fashion

The last two Januarys past, I did a ‘Wear My Wardrobe‘ challenge where I wasn’t allowed to shop and had to make outfits from clothing I already owned. It’s really made me think about the clothing I own and the money that I spend on it. I don’t make a load of money. I do work full time, but I would say I make about £1500 a month? Between mortgage payments, paying off credit cards, gym memberships, phone bills, food, groceries, travel cards and the lot, I don’t always have a ton of expendable income. I know I’m in a comfortable position, and I don’t take that for granted at all.

It’s just that, with blogging, there is sometimes the pressure to feel like you have to be fashionable all the time, and up on the trends. I found myself ordering loads of things off Asos that I’d wear once and never again, or would buy for the sake of having something to share. This post comes to mind… I bought this dress because everyone else was and I only wore it three times. It’s sitting in the back of my wardrobe gathering dust. Fast fashion has always been on my radar. Even when I was in school, I’d head to Forever21 and buy loads of cheap clothing that didn’t last very long, and in some cases, didn’t even fit properly. It was more about trying to be trendy and fit in. As I’ve gotten older, and developed my style, I’ve become more okay with spending a bit more on clothing.

Ghenet Actually || Moving Away from Fast Fashion
Ghenet Actually || Moving Away from Fast Fashion
Ghenet Actually || Moving Away from Fast Fashion

It’s more than that too. It’s about how I see myself, and how I dress my body. Let’s be honest, not all the high street shops are going to be very accommodating to my body. I rarely shop in Zara anymore (except for accessories, because.. well…), and I have to absolutely love something in H&M to bother trying it on. So I’ve found the focus shifting to finding clothing that suits my body and makes me feel great. I’ve also found that in buying one or two great pieces, than doing a big haul off of Asos. Even when I was shopping for holiday clothing, I was finding a handful of pieces (outside of what I already had) to buy.

I have some shops that I like, and I’m certainly not afraid of a bargain, but my mindset is just more focused on building a steady wardrobe. The Monsoon dress I was wearing last week? The leopard skirt I bought from Anthropologie? These are all things that are more investment pieces, as opposed to fast fashion. Plus, I feel like my style is changing so much lately, that I’d rather not buy a ton of stuff.

Top, Monki // Shorts, Gap // Sneakers, Converse

Ghenet Actually || Moving Away from Fast Fashion

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2 Comments

  • Reply Mani July 29, 2018 at 3:05 am

    Like you, I feel like I haven’t been buying as many clothes as I used to. With trends changing so quickly these days, it’s hard to keep up and I’d just rather spend my time and energy on other things… not to mention, I already have way too many items of clothing in wardrobe that I haven’t worn yet!

    • Reply Ghenet July 30, 2018 at 9:19 am

      Yeah, exactly! At least I’m now at the stage where I’m wearing everything in my wardrobe (just about) and I’m not buying things purely for the sake of it! Trends change quickly, and honestly, some of them don’t really suit me, so I’d rather focus on developing my personal style!

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