I’ve always had secret ambitions to go to the Chelsea Flower Show. There’s something that just seems so classy and cool about it. That day has yet to come, but I’ve got the next best thing! Chelsea in Bloom! This happens every year, to coincide with the Flower show! It’s on for a very short period of time (until the 26th) so make sure you fly on up to London! If you can’t make it, not to worry, I’ve got some highlights! Just make sure you mark your calendars for Chelsea in Bloom next year too!
The moment you arrive in Chelsea, your very first stop should be Sloane Square, which has been taken over by flowers! A giant heart with flowing ribbons, an adorable display spelling out ‘L-O-V-E’ and even a change to be generous. Donate to Prince Harry’s charity Sentebale, and treat yourself to a pretty bouquet. Not only that, but Sloan Square is the starting place for both walking and Rickshaw tours of Chelsea in Bloom. You also might spot a cheeky flower covered bar, offering up some gin!
The theme of Chelsea in Bloom this year is ‘Summer of Love’, natch, because royal wedding fever has well and truly spread. If the giant heart, and literal love letters weren’t enough to put a smile on your face, not to worry. There are plenty of delightfully colorful displays to see!
Perhaps the most famous road in all of Chelsea, or at least where all the shopping gets done! I’d say the bulk of the displays are along this road here, including some tucked away in Duke of York Square. In fact, one such display is a giant floral post box where well-wishers can send notes to Harry and Meghan (I totally did. 100%). The inspiration seemed to come from everywhere, and King’s road is looking especially colorful at the moment!
I got overly excited by the VW camper van outside of Dubarry in all it’s pink glory. As Supal said, if I could be a floral display, it would be that one! Woodstock, baby! The giant skeletons outside of Kiehl’s and the colorful explosion of shapes climbing up the front of Monica Vinader were truly spectacular to look at!
While everyone and their mother was camped outside of Rag & Bone, taking snaps of their giant floral display (it was amazing, don’t get me wrong!) we wondered further up Sloane Street, where there were even more absolutely phenomenal displays! I’m LOOKING AT YOU, Hackett! I mean, a double-decker bus with H + M on the front, and a union jack?! Winner winner chicken dinner! So creative! I also loved that some of the displays used the window as an illusion, making the displays go through it, instead of just being outside! So cool!
There were lots of floral gateways as well, which all looked very romantic and wonderful. There was even a display that had giant elephants! I don’t know if those were already part of the building but it sure looked great!
A quieter area of Chelsea in Bloom, but well worth a walk down. I spied the giant engagement ring first, which looked so cute with all the bunting flowing in the wind behind it! Then of course, we were drawn to Sarah Chapman, which looked like something out of the Secret Garden. I couldn’t stop taking pictures, really! There was another VW Camper Van, but honestly, the first one had my heart.
Further down the walk, we came across one psychedelic bicycle that was clearly a big Beatles fan. It certainly made me want to wear tie-dye and braid daisies into my hair! My absolute favorite display though, was outside of Wulf & Lamb. We came upon this one as they were putting the finishing touches on, and it took me a moment before I worked out what I was looking at. Can you guess what it is from the picture below? Something in my brain clicked, and I knew I’d seen the illustration before. When I stated what I thought it was, the designer got really excited, and we chatted about it for a bit. Have you worked it out? Okay, I’ll tell you! It’s based off of The Princess and the Pea!
This is a display I certainly wouldn’t mind having outside my house! This display, while a bit more separated from the pack, is a stunning contribution to Chelsea in Bloom! It definitely inspired some wildflower, running through the fields vibes. Plus the giant peace sign added a bit of flair! I especially loved all the roses (which are one of my favorite flowers) and the way it was all mixed and matched!
I’m a sucker for flowers anyway, and this display made me especially happy. Supal and I basically stopped and did a whole photoshoot it looked so pretty! If you catch only one display, try to catch this one!
Of all the displays created for Chelsea in Bloom, I have to say this one takes the cake. I know I said earlier that the one you shouldn’t miss is Cadogan Gardens, but I’d also say this one is a tie. I mean, talk about absolute genius! It’s just behind Harrod’s and next to Harry’s Dolce Vita, which is equally as instagrammable! I even had a seat in the gondola, which even incited two passers-by to ask Supal to take their picture in the boat as well!
The team behind this gorgeous Chelsea in Bloom display, Early Hours, has done work all over London! You might even recognize a few of their commissions, like the swings at Covent Garden and the Ivy Chelsea! I now follow them on Instagram because I’m completely obsessed! Once Chelsea in Bloom is over, I know who I’ll be turning to for my Floral display fix!